Every marketer is asking this one question himself or herself these days. A number of video contents are popping up on the virtual world at such a fast pace that it is normal for anyone to be a little confused and mesmerised all at the same time. For someone with a business, it is important to keep an eye on the latest trend and videos are surely coming up as one of the most effective method for doing the same.
They are attractive, attention grabbing and gives you all the opportunities to showcase your product in the best manner. If you are still finding yourself a little confused about this biggest marketing trend, here are some pointers that will surely help you in making up your mind.
- Captures attention like nothing else
You might have tried several marketing and advertisement techniques over past years, but nothing works the way a video does. It need not be a very long video made using highly expensive tools and equipments. However, you need to work on the creative part to make sure that it gets the attention of the buyer.
- Subtle yet hard hitting
This is another beneficial point of a video that it is very subtle in planting the idea of your product or service in the minds of the buyer without over doing or imposing it. You can simply mention it once with story build around it and the viewer will never forget about it. You can also create situations in real time with real people and showcase your product and how useful it can be for making their lives better. Many industries such as security, IT, FMCG and so on are utilising these aspects for planting their products in the heart of the probable buyers.
- Work with influencers
People love watching funny or meaningful content on internet these days and influencers or YouTubers are doing it very well with this type of content. You can build stories around your product sponsoring their videos. It is cheaper than most of the marketing and advertising tactics and have a good return on investment. You will be surprised about how people remember your product or show willingness to use it once they see these known faces promoting them.
- Works for every platform
If you are tired of making different advertisement to match the criteria of various platforms, video content will save you from that. Other than the dimension of the video print, you will not have to change anything. Make a teaser for Instagram and post entire content on IGTV, Facebook and YouTube both can take a long video. Twitter is yet growing when it comes to videos but it is also proving to be useful platform for short video content. If the video is good for YouTube, it is good for anywhere else.
- Creativity at its best
You can be as creative with these videos as you want, sky is the limit. Rest of the platforms and methods of marketing have certain limitations, but with the new age technology and editing tools, you can create anything when it comes to videos.
- Social messages
The best way to reach out to more people organically is to associate your brand with a social cause or message and present it with your products. You can not only bring change to the society but can also get a very strong hard hitting campaign without investing much in it.
- Make people work for you
Create trends, competitions or support a cause and you can make everyone working for you. They will tag your brand, create content for you and spread your word. You just have to be creative and bring out out of the box ideas for achieving goal here.
Videos can be utilized for marketing in the best way possible given you are willing to put in your heart and soul. Think of something unique yet common, and create a content, which can capture the attention of the common masses and stay on their mind forever.