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Digital Marketing (12)
By Netmark The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful.
DAMIAN RYAN & CALVIN JONES | This book will: help you and your business to choose online advertising and marketing channels that will get your ideas, products and services to a massive and ever-expanding market; give you that elusive competitive edge that will keep you ahead of the pack; future-proof your business by helping you to understand the origins of digital marketing and the trends that are shaping its future, etc
By Steve Bax, Karl Meyer and Neil Wilkins. This Companion has been written specifically to cover the essential elements of Digital Marketing. Page Section 1 DEFINING CAMPAIGN TOOLS 1-1 Section 2 Using Campaign Tools 2-1 Section 3 Monitoring 3-1
By Smart Insights This guide will recommend the best types of tools and the most popular alternatives in each category based on our experience and talking to other marketers.
By Francesca James and Hannah Durham | 50 Shades of Digital Marketing
By Andreas Bång and Cajsa Roos | The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. The Internet and digital marketing strategy is an area that lacks research in the context of the manufacturing industry. Therefore it could be of importance to identify how companies use the Internet and digital channels in their digital marketing
By Damian Ryan and Calvin Jones | This book, then, is a starting point. We’re kick-starting a conversation with this selection of digital marketing case studies and examples, whetting our collective appetites and beginning what we hope will be an enduring online conversation from which we can all reap the benefits.
By DAMIAN RYAN & CALVIN JONES | We set out to unravel the mysteries of digital marketing by taking you on a journey. As we travel into this digital world we’ll reveal how leading marketers in sectors as diverse as travel, retail, gambling and adult entertainment have stumbled on incredibly effective techniques to turn people on to doing business online, reaping literally millions as a result. We’ll show you how to apply their experience to transform your own digital enterprise.
By DIGITALMARKETER | The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.
By CHUCK HEMANN and KEN BURBARY | Making Sense of Consumer Data in a Digital World
By SMstudy® Guide | The SMstudy® Guide (also referred to as a Guide to the Sales and Marketing Body of Knowledge, or SMBOK® Guide) is a comprehensive process-oriented framework for the planning and execution of activities associated with all facets of Sales and Marketing. It can be used as a reference source for experienced Sales and Marketing professionals or as a detailed guide for individuals or students with little prior Sales and Marketing knowledge or experience
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