Video Streaming Market Advertising, Transactional, Subscription: Unlocking Revenue Potential

The global video streaming market experiences growth in the forecast period due to the rising availability of high-speed connections and the increasing popularity of smart TVs worldwide.

According to a report by TechSci Research titled “Video Streaming Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028,” the global video streaming market is expected to grow, propelled by factors such as the rising number of video-on-demand service users and increasing consumer spending on media and entertainment.

Video streaming services, allowing users to watch content over the internet and satellite/cable, provide a convenient way to access diverse content on various devices, including smartphones, tablets, computers, and smart TVs.

These services operate by hosting a vast video library on servers, accessible through subscriptions and internet streaming to devices. Videos are delivered in real-time or on-demand, providing immediate viewing or allowing users to choose specific content at their convenience.

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Key drivers for market growth include increasing consumer demand for on-demand and personalized entertainment experiences. Streaming services offer extensive content libraries catering to individual preferences, leading to a shift away from traditional cable or satellite TV subscriptions.

The global video streaming market is marked by intense competition, with companies investing in high-quality original content, exclusive licensing deals, and user experience enhancement through personalized recommendations and user-friendly interfaces.

Companies are integrating Blockchain and Artificial Intelligence (AI) to improve video quality, with AI playing a crucial role in various aspects of video production and distribution. These advancements are expected to positively impact market growth.

The rise of regional and niche streaming services focusing on localized content, regional languages, and specific genres adds diversity to the market, appealing to viewers seeking tailored experiences.

The market is segmented based on streaming type, delivery source, platform, revenue model, and region.

Streaming types include live video streaming and non-linear video streaming, with the latter dominating the market due to its convenience.

Platforms encompass over-the-top (OTT), pay-TV, and IPTV, with OTT holding a significant share for its convenience and content choices.

Revenue models include advertising, transactional, and subscription, with the subscription segment dominating due to the increasing number of global video streaming subscriptions.

Key players in the market include International Business Machines Corporation, Alphabet, Inc. (Google LLC),, Inc., Netflix, Inc., Hulu LLC (The Walt Disney Company), Apple, Inc., Roku, Inc., Haivision Systems Inc., Brightcove, Inc., and Kaltura, Inc.

The report emphasizes the growth of the video streaming industry due to rising internet penetration, demand for online and on-demand videos, and the use of AI to enhance video quality. The fast adoption of mobile phones, driven by the popularity of social media platforms and digital mediums for branding and marketing, further fuels market expansion.

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