In today’s day and age, every brand, creator, and everyday person has a collection of videos on their phone. Whether the videos are from their kid’s first birthday or WhatsApp forwards or are professional social media brand videos—every person using the internet, downloads, watches/streams, and finally shares videos with friends and family.
With such a heavy demand for this type of media, it’s no surprise that by 2022, online videos will comprise 82% Of internet traffic. That is 15 times higher than what it was in 2017. Its clear video is here to stay. Currently, the most popular video format is short videos, meaning those that are 15 to 60 seconds long.
So with video reigning supreme, how are people making money off this top content form?
Video monetization happens in many forms, for example, via video monetization tools and platforms. The most popular and easiest way is to upload content to YouTube. However, the effort you put in and the revenue you earn from this video monetization platform do not correspond unless you get thousands and thousands of views (a.k.a. you only get lots of money if you get lots of views). Moreover, anyone looking for quality content might click away when seeing so many ads in your videos.
To get a good return on your investment, it’s crucial to preserve your authority and ensure you get a reasonable income for the videos you make. And to accomplish this, you should consider alternative video monetization platforms and methods.
Let’s have a look at a few ways to monetize videos.
4 Ways to Monetize Videos
- Advertising Videos on Demand (AVOD): AVOD are free to watch but are often interrupted or overlaid with advertisements. Examples could be YouTube or 4OD, where the videos are paused to run ads or sometimes have overlays or pop-ups.
- Subscription Videos on Demand (SVOD): Prime examples of SVOD are Netflix, Amazon Prime, Hulu and so on. The SVOD model works on subscriptions where viewers pay a monthly or annual fee to watch videos without ad interruptions.
- Transactional Videos on Demand (TVOD): TVOD are not to be confused with other two types of video monetization. Under TVOD, users pay to rent out or buy a particular content such as film, series, music album, etc. Examples of TVOD are Amazon Prime and YouTube where you can rent out or buy a particular film/series.
- Video Monetization Platforms: Video monetization platforms are more or less for independent creators who possess a skill and want to monetize it. It works similar to Subscription Videos on Demand. However, while the SVODs are for the entire platform (meaning, you can access videos from different production houses with a single plan), the video monetization platforms—like Retrieve, Kajabi, Patreon, Skillshare—allow users to pay for one channel and get access to the channel videos.
Now, the answer to the most important question: How to monetize video content?
Suppose you’re okay with advertisements and ‘suggested’ videos interrupting your content, AVOD is the best type of video monetization for you. Many platforms rely on advertising and supporting businesses to generate revenue. In-video advertising often guarantees relevance and high conversion rates, which is why this type of video monetization is a good option. Many YouTube alternatives facilitate video monetization via targeted advertising and affiliate links. It’s a simple approach to embed clickable ads between your shareable videos. This also includes embedding these videos on your website/blog. So whether you’re selling your own products/services or generating income streams by putting advertisements or affiliate links, there is a plethora of opportunities.
AVOD is a powerful video monetization approach, but it has a drawback: it takes away the control of how your video is shared. Suppose you have an extensive library of high-quality content, you’re more likely to achieve greater ROI and control if you sell the content itself. Again, you get a bunch of methods depending on your library and the type of content.
Conclusion: Video Monetization Platforms are the future
Since videos are here to stay, you, as a content creator, should think of YouTube alternatives. While YouTube is a splendid video monetization tool, it restricts authority in many ways. If you create high-quality, valuable content, go beyond YouTube. Opt for video monetization platforms such as Retrieve that provide an ad-free streaming service to your viewers. Upload your informational videos to Retrieve in the form of courses, training materials, and tutorials.
With Retrieve, you can charge a small fee from your viewers to subscribe to your channel and get access to exclusive content. What’s more? You can manage one-on-one communication and even add a paywall to your messages!
A smart video creator is constantly looking for video monetization tools that would open up multiple revenue streams. While YouTube is a fantastic option, consider other tools and resources to monetize your videos. Check out Retrieve.com today and find video monetization opportunities beyond YouTube!