Using Instagram to Promote Your Business – How To

In the age of social media, if you are not aware of Instagram, you truly must be living under the rocks. One of the most popular platforms where everyone is trying to make it big these days, Instagram is bringing out endless opportunities for the business owners. Whether you are a small business owner or a large business owner, customers want you to be there. It is one platform where you can connect with your buyers, attract new customers and show all facets of your products and services. Here is how you can do it-

Show case your catalogue

You can upload up to 10 images at single time in one post, which allows you to showcase multiple options of a single product or different products from the same category. If you are someone dealing with catalogues of product, this can really save you some time and effort while getting maximum exposure for your products.


If you have a good number of video content for your product, you can use IGTV for displaying it. This is free of cost and gives you all the opportunities to show your product in the best light. Whether it is an advertisement, a customer review, unboxing or any such content created through professionals, influencers or bloggers, you can display it on IGTV without any time restriction.

Go for the Instagram stories

Give your customers a quick update about an ongoing sale, any new feature on your website or about product, or just how the weather is good through these Instagram stories. These are short lived, yet gives an amazing reach to your brand and product. You can share little things about the weather, about something celebrated in your company or brand, some social issue that your brand is standing for or a query, or a simple questionnaire session with customers. There are endless opportunities for you to explore while interacting with customers through stories. Also, you can save some of the best ones through Highlights feature on your profile.

Boost your posts at minimal cost

If you have a feel that you are not able to reach the right customers even after producing great advertisement content, boosting it will be best way. You can boost your posts, catalogues and sale advertisement to right customer demographic at a minimal cost. Over at Instagram you have all the options to customise the advertisement targets and getting the best out of the investment on marketing.

Interact with customers through DM

For small businesses, it is sometimes not easy to hire full time customer care service so they have to take matters in their own hands. With Instagram, you have the best option of interacting with the customers through comments and DM or direct messaging. Answer their queries, give them suggestions, share product details or how to reach you best through these channels. Since all this is done through the Instagram app as well as desktop, you have all the freedom to be connected with your customers.

With Instagram, you can grow your business to the next level, given you use it correctly. Make a profile for your business, start connecting with probable customers. Make sure to convert it into a business profile for getting the best results out of Instagram account.