The United States Outdoor Advertising Market: Riding the Wave of Technological Advancements and Forecasted Growth (2018-2028)
In the forthcoming years, the United States outdoor advertising market is anticipated to experience significant growth, driven by technological advancements such as the surging popularity of augmented reality and virtual reality. TechSci Research’s report, “United States Outdoor Advertising Market– By Region, Competition, Forecast & Opportunities, 2018-2028F,” projects a flourishing market, attributing this growth to increasing customer demand for innovative and interactive full-motion video displays with added animation.
Techsciresearch Report: https://www.techsciresearch.com/report/united-states-outdoor-advertising-market/15410.html
Digital transformation, marked by digital billboards, interactive screens, and digital signage, has revolutionized the outdoor advertising landscape. These digital displays offer enhanced flexibility in content delivery and consumer targeting, allowing advertisers to dynamically alter messaging, schedule varied ads, and utilize real-time data for relevant content display. The integration of mobile technology with outdoor advertising is emerging as a trend, leveraging technologies like NFC, QR codes, and beacons to bridge the gap between physical and digital realms.
Despite challenges from social media advertising and changing consumer behavior, the outdoor advertising market’s ability to provide high visibility and wide audience reach remains a prime growth driver. Billboards strategically positioned in high-traffic areas, transit advertising on buses and trains, and street furniture like bus shelters and benches collectively ensure broad coverage across cities, highways, and public spaces, fostering brand recognition.
The market is segmented into traditional advertising and digital advertising, with the latter holding a significant share due to ongoing innovations and features in outdoor advertising. The end-user segmentation includes automotive, BFSI, healthcare, retail, media & entertainment, and others.
Key players in the United States outdoor advertising market, including Vector Media, LLC; OUTFRONT Media Inc.; Inspiria Outdoor Advertising LLC; AllOver Media, LLC; Clear Channel Outdoor, LLC; JCDecaux North America, Inc.; Adams Outdoor Advertising Inc.; Roagan Outdoor Advertising Inc.; Daktronics, Inc.; and Drury Display Inc., contribute to the market’s growth.
As stated by Mr. Karan Chechi, Research Director at TechSci Research, the variety, flexibility, and technological advancements in out-of-home advertising make it a significant medium for brands to engage with their target audience, emphasizing the sector’s continual growth. The report provides an in-depth analysis, presenting statistics, market structure, size, share, and future growth to empower decision-makers in making informed investment decisions.
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