Marketing (10)

  • The Market Planning Guide

    By David H. Bangs Jr.
    The sixth edition of The Market Planning Guide, is my latest attempt to help you wrestle with the central problem facing your business: How can you attract enough customers willing and ready to buy your products and services at a price that yields you a profit? To make this more difficult, you have to answer that question in a highly competitive and rapidly changing world

  • Marketing Management, Millenium Edition

    By Philip Kotler
    This material addresses the following questions: ■ What are the tasks of marketing? ■ What are the major concepts and tools of marketing? ■ What orientations do companies exhibit in the marketplace? ■ How are companies and marketers responding to the new challenges?

  • By Jeff Tanner
    Principles of Marketing 2.0 by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment

  • Strategic Marketing

    By Andrew Whalley
    This book is aimed to give an overview of what marketing means in the contemporary business environment. It is not a “how to guide” it’s more a background/reference document to help stimulate some thinking and discussions about marketing which is an essential part of any other higher course covering marketing.

    Strategic Marketing

  • Introducing Marketing

    By John Burnett
    This text introduces students to the marketing strategies and tools that practitioners use to market their products.


    By Ignite One
    This book covers topics like People and big data, Understanding AD tech, best marketing practices, shift in the marketing landscape, etc.

  • The Marketing book

    By Micheal J. Baker
    The Marketing Book serves as first point of reference for experienced practitioners and managers from other functions, and as an introduction to those embarking on a career in marketing

    The Marketing book


    In this manual, we’ll walk through how to create a brand for your business, identify your target audience, and choose the marketing strategies that match your farm, products, and resources.

  • The strategic marketing process

    By Moderandi Inc.
    This guide defines a marketing process that you could use to put structure around your daily, monthly and annual revenue-generating activities. It will help you gain better understanding of what you should be doing, and how it fits into your overall strategy and departmental activities

  • Core concepts of Marketing

    By John Burnett
    The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes witb the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.