Effective marketing campaigns and content monetization has helped many brands build a good image, boost engagement, convert their audience into paying customers, and serve as an opportunity for building SEO authority.
But it does come with its challenges. One disadvantage of digital marketing is the challenge of accurately measuring ROIs and utilizing different monetization tools. A content marketing strategy has a fixed cost because each piece of content takes time (and thus money) to create, but the benefits they bring are much less quantifiable and not directly measurable. For instance, how do you calculate an individual reader’s brand engagement in terms of monetary value? Technically, you can’t!
As a result, while content marketing is still functional and a must-have for most modern business, the cost of doing so can daunt marketing teams in the early phases of a campaign. That’s when you as a company should know how to monetize content in other ways that go beyond the traditional methods.
Consider using one of these content monetization strategies to turn your content into a source of revenue:
How to Effectively Monetize Your Content Marketing Campaigns
1. Direct Marketing
Direct advertising is usually the first thing that comes to mind when considering content monetization. It is a relatively practical and easy option for many businesses. You could insert an ad using an advertisement network such as Google AdSense. Direct advertising is relatively simple to set up, and you’ll immediately notice effective content monetization when a user clicks on your ads.
But as a site owner, you don’t have control over which ads are shown. Google will advertise based on a user’s browsing history and not your preferences. If a distasteful ad appears on your website, it could leave your users with a negative impression. If you run a site primarily based on content, such as a news or entertainment, the ads will most likely not be related to your content.
2. Monetize by Selling Whitepapers & E-books
Instead of writing short articles, you can take your content monetization to the next level by drafting long, detailed pieces like whitepapers or e-books. Whitepapers and e-books cover broad topics in precise detail, splitting them into segments to cover each aspect of the subject. It takes a lot of work and skill to create one that is high quality, but if you can produce a good whitepaper or e-book, people will be willing to pay for the chance to read it.
All you need to do is create a downloadable PDF of your whitepaper or e-Book and use a landing page that has a storefront where your audience can purchase the document. All that remains is to promote the landing page via social media, email campaigns, and regular mentions on your blog. This is an effective method if you are looking for how to monetize content via content marketing campaigns.
3. Implement Original Research
Using original research for content monetization is like writing a whitepaper but on a much larger scale. To properly carry out your research, you may need to hire an external researcher or, at the very least, form a team to perform the research over several weeks/months. Putting together a research report takes a lot of time and effort, but if the information inside is important and relevant to your audience or industry, they will pay money for it. You could use the findings of your study to fuel additional commercial opportunities and draft articles or new whitepapers that interpret the results and make money off of those as well.
Keep in mind that if you want to make money from your content, you’ll need to upgrade the effectiveness of your writing. Users will only pay for in-depth, well-written content and access to data.
If you prefer explaining concepts or subjects in video form, you can also opt for video monetization platforms, one being Retrieve, to sell your high-quality, valuable content. With Retrive, users will pay to access your content via a paywall. Even if the bulk of your content is video-based, you can still upload PDFs, blogs, and e-books.
These content monetization strategies are ideal for recouping the costs of your content marketing efforts or, at the very least, earning you some extra money! Check out Retrieve.com to boost your content marketing efforts and offer exclusive content to your audiences.