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Description 

Kick-start your journey to a wider customer base with this Digital Marketing Course. It profers an authentic guide on how to leverage on social media and the internet to market your product and services, reach and engage your prospective customers and grow your business.

At the end of this course you will learn how to set up a website and how to create an effective online presence.

Here’s a plus; you get certified for it!

Target Audience 

  • Business owners.
  • Sales Representatives.
  • Service Providers.
  • Those looking to improve in their career.

What Will I Learn? 

  • The fundamentals of marketing.
  • Up to date trends in Digital Marketing.
  • How to leverage on Facebook, Instagram, YouTube and Twitter to market your product.
  • How to create captivating Google ads.

Certification 

  • Upon completion of the course, you will be given an online exam and a mini project which you are expected to submit before the given deadline. The test project will be evaluated.
  • Certification will be given after evaluation is complete which usually takes between 24 -48 hours after submission of the project.
  • Qualification for certificate requires a pass score of 70% and above.

Related Courses 

Course Curriculum

Introduction
What is Digital Marketing 00:00:00
7 FREE must have marketing tools 00:00:00
Marketing Fundamentals
Marketing Concept 00:00:00
Digital Marketing Trends in 2018 00:00:00
Set Up a Website
How to set up a WordPress website in 5 Steps 00:00:00
How to build a website with Wix 00:00:00
Email Marketing
What is Email Marketing? 00:00:00
Email Marketing Best Practices 00:00:00
How to Setup MailChimp for WordPress 00:00:00
How to setup your email campaign in MailChimp 00:00:00
Email Marketing: 6 Key Email Metrics 00:00:00
Search Engine Optimization (SEO)
What Is Search Engine Optimization / SEO 00:00:00
How to Measure Your Search Engine Optimization Efforts 00:00:00
Verifying ownership of your site in Google Search Console 00:00:00
Using the Google’s Mobile Friendly Test Tool 00:00:00
How to SEO optimize your website 00:00:00
YouTube Marketing
YouTube Marketing Tips 00:00:00
What You Need To Know About YouTube Analytics 00:00:00
Facebook Marketing
Facebook Marketing Explained 00:00:00
Facebook Ads Tutorial 00:00:00
Local Awareness: A Facebook Ads Tutorial 00:00:00
Custom Audiences from your website: A Facebook Ads Tutorial 00:00:00
Boosting a Post: A Facebook Ads Tutorial 00:00:00
Ad Targeting: A Facebook Ads Tutorial 00:00:00
Ads Bidding: A Facebook Ads Tutorial 00:00:00
Ads Manager: A Facebook Ads Tutorial 00:00:00
Promote a Page: A Facebook Pages Tutorial 00:00:00
Conversion Tracking: A Facebook Ads Tutorial 00:00:00
Twitter Marketing
Beginners Guide To Advertising on Twitter 00:00:00
Google Ads
Get Started with Google Ads 00:00:00
Google Ads: Create a Campaign 00:00:00
Get Started with Google Ads: Pick The Right Keywords 00:00:00
How To Create Dynamic Search Ads 00:00:00
How To Create YouTube Video Ads with Google AdWords 00:00:00
Google Display Network Ads Tutorial 00:00:00
Conversion tracking in Google Ads 00:00:00
Instagram Marketing
Advertising on Instagram: How Small Businesses Can Get Started 00:00:00
Learning Resources on Digital Marketing
Further learning materials on Digital Marketing 00:00:00

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