Choosing the Best Digital Book Distribution Services for Your Genre

Digital book distribution services

If you’ve written a book and are ready to share it with the world, digital book distribution services are your gateway to reaching a global audience. But with so many options out there, choosing the best one can feel overwhelming. Let’s explore how to select the right digital book distribution service for your specific genre and ensure your book gets the attention it deserves.

Understanding Digital Book Distribution

Digital book distribution services help authors and publishers distribute eBooks across various platforms. These platforms can include online stores like Amazon, Apple Books, and Barnes & Noble, as well as subscription services like Kindle Unlimited and Scribd. Instead of uploading your book to each site separately, you use a distribution service to handle the heavy lifting for you. This can save you a lot of time and ensure wider reach.

I remember when I first decided to publish my book. I was thrilled but also anxious about where to start. There were so many distribution options, and I didn’t know which one was best for my genre. Through trial and error, I discovered a few tips that can help you make an informed choice.

Why Your Genre Matters

Your genre plays a crucial role in choosing the best digital book distribution service. Different genres attract different types of readers, and certain platforms are more popular for specific genres.

For example, if you write romance novels, platforms with large, engaged communities of romance readers might be more beneficial. If you’re a non-fiction author, platforms known for educational or business books might serve you better.

Here’s a quick guide to help you understand how genre impacts your distribution choice:

  1. Romance: Romance readers often flock to Kindle Unlimited and platforms with active book clubs and forums.
  2. Science Fiction & Fantasy: These genres do well on platforms like Amazon and Kobo, which have dedicated sections and communities.
  3. Non-Fiction: For business or self-help books, consider services that distribute to educational or professional sites.
  4. Children’s Books: Apple Books and platforms with strong visual elements can be excellent choices.

Major Digital Book Distribution Services

Let’s dive into some of the major digital book distribution services and what they offer. This can help you decide which might be the best fit for your genre.

1. Amazon Kindle Direct Publishing (KDP)

Amazon KDP is one of the most popular digital book distribution services. It offers a massive audience and various promotional tools.


  • Huge audience reach.
  • Access to Kindle Unlimited.
  • Control over pricing and royalties.


  • Exclusivity clauses if you opt for KDP Select.

Best for: Almost any genre, especially if you want to leverage Amazon’s massive customer base.

When I published my first novel, I used KDP. The process was straightforward, and I loved the control I had over my book’s pricing. Plus, being part of Kindle Unlimited gave my book extra exposure.

2. Smashwords

Smashwords distributes to a variety of platforms, including Apple Books, Barnes & Noble, and Kobo. It’s known for its broad reach and detailed distribution network.


  • Wide distribution.
  • Detailed sales reports.
  • Allows you to distribute to many smaller platforms too.


  • Formatting requirements can be strict.
  • The interface might feel outdated.

Best for: Authors who want to reach as many platforms as possible.

I once tried Smashwords for a short story collection. It was great to see my work appear on platforms I hadn’t even heard of. However, getting the formatting right was a bit challenging.

3. Draft2Digital

Draft2Digital is known for its user-friendly interface and excellent customer service. It distributes to major platforms and offers additional features like automatic updates and author pages.


  • Easy to use.
  • Great customer support.
  • No upfront costs.


  • Takes a small cut of your royalties.

Best for: Authors who value ease of use and don’t mind sharing a bit of their revenue.

A fellow author recommended Draft2Digital to me when I felt overwhelmed by other platforms. Their straightforward setup and helpful customer service made the publishing process smooth and stress-free.

4. Kobo Writing Life

Kobo Writing Life offers direct distribution to Kobo’s eBook store and partnerships with various libraries and other retailers.


  • Direct access to Kobo’s audience.
  • Frequent promotions and sales events.


  • Smaller market share compared to Amazon.

Best for: Genres popular in international markets, such as science fiction and fantasy.

When I experimented with publishing in the science fiction genre, Kobo’s emphasis on international readers really helped boost my sales in regions outside the US.

5. Apple Books

Apple Books is a must if your audience uses Apple devices. It’s also known for its beautiful presentation and easy integration with the Apple ecosystem.


  • Great for reaching Apple users.
  • Attractive book presentation.


  • Limited to Apple’s ecosystem.

Best for: Visual-heavy genres like cookbooks or children’s books.

I once collaborated on an illustrated guide, and Apple Books was perfect for showcasing the high-quality images and layout we wanted to highlight.

Tips for Choosing the Right Service

Now that you have an overview of the major digital book distribution services, here are some tips to help you make your choice:

1. Know Your Audience

Understanding your readers is key. Where do they shop for books? What devices do they use? If your audience prefers reading on Kindles, Amazon KDP might be your best bet. For a more diverse audience, a service like Smashwords or Draft2Digital could be ideal.

When I realized most of my readers were Kindle users, I focused on Amazon KDP. It maximized my book’s visibility and matched my readers’ preferences.

2. Consider Your Genre’s Popularity on Platforms

Research where books in your genre are selling well. You can do this by browsing the best-seller lists on different platforms and seeing which genres dominate.

I spent hours browsing various platforms and noticed my genre, historical fiction, was particularly popular on Amazon and Apple Books. This insight helped me prioritize these platforms.

3. Evaluate Costs and Royalties

Different services have different royalty rates and costs. Some take a cut of your royalties, while others charge upfront fees. Make sure to factor this into your decision.

For instance, when I published my educational book, I found that Draft2Digital’s royalty structure was more favorable compared to other platforms for the distribution reach it offered.

4. Check for Exclusivity Clauses

Some services, like Amazon KDP’s Select program, require exclusivity. This means you can’t distribute your eBook elsewhere. Decide if the benefits of exclusivity outweigh the potential reach of distributing on multiple platforms.

I opted into KDP Select for one of my books and enjoyed the benefits of being part of Kindle Unlimited, but I had to weigh this against not being able to reach readers on other platforms.

5. Look at Additional Features

Consider what extra features each service offers. Do they provide promotional tools, detailed analytics, or easy-to-use interfaces? These can make a big difference in your overall experience.

For my last book, I chose Draft2Digital because of their automated updates feature, which saved me time whenever I needed to make changes.

Putting It All Together

Choosing the best digital book distribution service for your genre involves understanding your audience, researching where your genre performs best, and evaluating the costs and features of each service. Remember, there’s no one-size-fits-all solution. You might even decide to use a combination of services to maximize your reach.

When I published my first eBook, I felt like I was navigating a maze of options. But by focusing on my genre and audience, I found a distribution strategy that worked for me. I hope these tips help you find the right path for your book, too.

If you’re still unsure, try testing a few services with different books or short stories. This way, you can gather firsthand experience and decide what works best for you.


Choosing the best digital book distribution service for your genre doesn’t have to be daunting. By understanding your audience, knowing your genre’s strengths, and evaluating each platform’s offerings, you can make a decision that will help your book shine. Remember, your book is your creation—make sure it reaches the readers who will love it most.

Have you had any experiences with digital book distribution services? Share your story in the comments—we’d love to hear about your journey and any tips you have!